Confido raises $55M to transform CPG
For the finance, sales, and ops teams behind CPG brands. Confido turns every line on the P&L into one number to build from and buy into.
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The infrastructure that runs CPG, in one stack.
Sales, accounting, finance, and operations now work together in one AI enabled platform.
No task too small. No stage too big.
Sales plays offense. Finance and ops play defense. Confido runs both sides, and protects every point of margin.
Growth should add up, not pile up.
As you scale, three problems compound.
Grow volume, not overhead.
Confido eats the busywork, so when retail volume climbs, overhead doesn't. Your team gets back to growing the business.
Put every dollar where it works hardest.
Which promotions pay, which retailers earn more, and where to put your next dollar.
Fix problems before they’re expensive.
Most problems surface at month-end close, after the window to fix them has passed. Confido shows them to you while you can still act.
Grow volume, not overhead.
Confido eats the busywork, so when retail volume climbs, overhead doesn't. Your team gets back to growing the business.
Put every dollar where it works hardest.
Which promotions pay, which retailers earn more, and where to put your next dollar.
Fix problems before they’re expensive.
Most problems surface at month-end close, after the window to fix them has passed. Confido shows them to you while you can still act.
Best in class. Even solo. And unfairly good together.
How shelf stars are made
Confido enables you to scale to your third national retailer or your thirteenth. One system that will take you to the next level, however big you are.
Plug and play integrations across the entire world of retail
Confido connects directly to 70+ retailers, distributors, ERPs and accounting systems.
