Articles and Resources
CPG Trade Promotion Best Practices
Deductions: Outsourcing or In-House?
Evaluate the pros and cons of outsourcing or managing deductions in-house. There's no one size fits all option, but Confido can support both.
Education
Target: Managing Deductions and Disputes
Velocity and Distribution
Trade and sales forecasting is essential to predict the results of promotion activities and ensure that companies are making informed decisions. Let's dive into the main calculations that are needed for accurate forecasting.
Launching into KeHE: Deductions and Cash Application
Unlocking the Power of AI for CPG Brands
AI is undoubtedly transforming the CPG industry, offering unprecedented opportunities for efficiency, customer engagement, and growth. In this blog post, we'll explore how AI can benefit CPG brands, driving success in today's competitive market.
Education
Kroger: An In-Depth Guide to Deductions and Disputes
The Playbook to Manage & Automate Deductions
This playbook will discuss how CPG brands can implement automation and structure around existing processes to win back dispute dollars and enable efficient growth.
Education
UNFI Dispute Guide
Getting Started with CPG Trade Accounting
As CPG brands grow and increase trade spend across channels, managing accrual accounting can become quite confusing. This guide will explain the accounting issues that arise for CPG brands and best practices for accounting.
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Confido Introduction
A Complete Guide to UNFI Cash Application and Deductions
This guide will walk through all of the most important financial elements for working with UNFI.