Food brands distributing through grocery, mass, club, specialty retailers, and more contend heavy deduction volumes in CPG, from spoilage claims to freight chargebacks.

Confido ingests remittance data, categorizes every deduction type, surfaces invalid claims automatically, and submits disputes on your behalf so your team can drive time and cost savings.

Food brands manage dense trade calendars across a wide retailer base, and when promotional spend lives in disconnected spreadsheets, actuals are always playing catch-up.

Confido gives your teams a unified view of trade spend, tracks how promotions perform against POS movement, and feeds actuals, opportunities, and AI-driven recommendations into your sales forecast so numbers reflect the reality of the business.

A reset at Costco and a regional expansion into Natural Grocers require different demand assumptions, and layering in a new product launch makes an already complex forecast even harder to get right.

Confido pulls together POS data, trade calendars, and sales team input into a single demand plan so your procurement and supply chain teams are building to a forecast that reflects reality across every account.

Confido connects directly to syndicated data sources like SPINS and Nielsen - pulling velocity, market share, and distribution metrics into the same environment where your team is already working.

From there, your team can build and configure their own reports on profitability, margin trends, and promotional ROI, with AI-driven insights layered in to track new item performance, distribution gains, and where trade investment is actually driving velocity.