integrations
Millions of data points captured in one platform
Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.
Deduction Management
Track Trade from
Agreement
to Accrual
Simplify your deductions process with automated tags, flags for likely disputes, and the ability to resolve disputes within the platform — recovering more revenue at lightning speed.
OUR RESULTS
Everyday efficiency, exceptional results
"We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win."
Kirk Lin
VP of Finance, Serenity Kids
2in1
All your payment info in — smarter deductions out.
85%
reduction in time spent managing Deductions
Our Solution
Easier deductions, built for scale
Confido gives your team the control, accuracy, and speed to manage deductions end-to-end — from identifying invalid claims to submitting disputes.
Approval Work Flows
Smart Classification
Collaborative Reviews
Approval Work Flows
Customize deduction approval rules
Route deductions to the right stakeholder automatically, wether it's Finance, Sales, or a Broker. Flag high-value items, assign reviewers, and keep teams aligned with approval flows.
Smart Classification
Tag deductions instantly
Automatically match deductions to promotions, customers, or codes to pinpoint the cause. Identify invalid claims early and recover more revenue with less effort.
Collaborative Reviews
Manage everything in one place
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Discuss, comment, and upload documentation directly within the deductions view so your team never has to chase email threads or lose context.
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RESULTS
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs
Organic, nutrient-packed baby food
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs
Gluten-free pasta and carbs
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs
Keto-friendly ice cream
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
How It Works
Do more with Confido
Cash Application
Accounting meets AI-powered automation
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Trade Promotion Management
Centralized promotion calendar with auto-matched deductions and contracts
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Forecasting
Adaptive forecasting that does the work for you
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Shopper Marketing
Visibility into every shopper marketing campaign
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Sales Analytics
Simple analytics for food and beverage brands
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Demand Planning
Integrated Demand Planning Functionality, Informed by Sales Inputs and Live Retailer/Distributor Data.
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Disputes
End-to-end dispute visibility so you can submit, track, and recover with confidence.
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The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
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