Centralized inbox of checks
Oversee payments from over 40 retailers and distributors in one place. Confido pulls in live payment data and automates deduction coding and line item extraction, so you can process payments in just a few clicks.
Accounting Built for CPG Teams
Process payments, categorize deductions, and generate reports in seconds — not days. Confido simplifies daily cash application and deductions tasks with AI automation so your team can focus on strategy, not spreadsheets
Book a DemoBuilt for fast-growing CPG brands
Dynamic accrual management
Stay on top of accruals with real-time visibility. Confido auto-matches deductions to promotions, making it easy to connect deductions to planned spend and validate accrual accuracy — reducing manual work and strengthening your financial reporting.
Testimonials
Working with Confido
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
“Confido gives me sanity in our AR management and saves several days in our close process. We have become more efficient and organized in our cash application process and have always received exceptional customer support.”
Callahan DePorter
Controller, MUSH
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Streamline disputing
Resolve deductions faster and with more confidence. Confido tags deduction reasons, flags likely disputes, and enables resolution directly within the platform. When extra review is needed, automated approval flows route items to the right team.
Controls and approvals
Confido makes collaboration easy and secure with customizable user access and role-based controls. Set automated approval workflows by type or dollar threshold to keep spend in check and ensure nothing slips through the cracks.
OUR RESULTS
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs
Organic, nutrient-packed baby food
Size
Mid-size
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs
Gluten-free pasta and carbs
Size
Mid-size
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs
Keto-friendly ice cream
Size
Mid-size
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
Who is it for
Best-in-class software for every department
For Sales
Erase manual hours and guesswork with our integrated TPM and adaptive forecasting
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For Sales
Erase manual hours and guesswork with our integrated TPM and adaptive forecasting
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Everything you need to manage and optimize gross-to-net
Confido is purpose-built to help CPG brands optimize and scale their business in a singular platform.
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