Precise reporting
With Confido, you can dissect trade spend by Account, Retailer, Ship-to, Product, and more using customizable groupings — providing the precision needed to track performance, manage spend, and support growth planning.
Financial operations built for CPG teams
Financial clarity starts with a single source of truth. Confido gives Finance Managers an integrated solution for annual planning, sales forecasting, trade management, demand planning, and reporting.
Book a DemoBuilt for fast-growing CPG brands
Set up AOP targets
Build your Annual Operating Plan (AOP) in one smart, integrated workspace. Set top-down goals by customer, product, or trade reason, and track progress in real time alongside your actual trade and deduction data.
Testimonials
Working with Confido
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
“Confido gives me sanity in our AR management and saves several days in our close process. We have become more efficient and organized in our cash application process and have always received exceptional customer support.”
Callahan DePorter
Controller, MUSH
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Promotion performance & ROI analytics
Measure ROI and lift as data comes in, identify what’s underperforming, and adjust spend before it’s too late. Our built-in AI learns from every result, applying those insights to future forecasts so you can plan smarter over time.
Adaptive forecasting
Confido combines consumption-driven forecasting with statistical forecasting based on shipments. Confido will automatically update consumption every syndicated release and refresh statistical models every week.
OUR RESULTS
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs
Organic, nutrient-packed baby food
Size
Mid-size
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs
Gluten-free pasta and carbs
Size
Mid-size
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs
Keto-friendly ice cream
Size
Mid-size
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
Who is it for
Best-in-class software for every department
For Accounting
Process payments, categorize deductions and generate reports in seconds, not days
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For Sales
Erase manual hours and guesswork with our integrated TPM and adaptive forecasting
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For Sales
Erase manual hours and guesswork with our integrated TPM and adaptive forecasting
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Everything you need to manage and optimize gross-to-net
Confido is purpose-built to help CPG brands optimize and scale their business in a singular platform.
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