The AI Infrastructure for CPG Brands from Deduction to Production Plan

Purpose-built to scale with your business

Accounting & Finance

Bring speed and clarity to cash application, deductions management, and disputes

Cash Application

Deductions Management and Auto-Disputes

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Unlimited Seats

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AI-Powered Document Extraction and Accrual Management

Talk to Sales

Sales & Operations

Plan, track, and optimize trade spend with real-time ROI insights and adaptive forecasting

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Demand Planning

Sales Forecasting and Trade Promotion Management

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Unlimited Seats

AI-Powered Document Extraction and Recommendations

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Capabilities

Do it all with Confido

Accounting & Finance

Auto-match incoming payments with open invoices

One-slick submission to GL

Two-way sync with ERP

Auto-parse and code deductions

Flag likely deduction disputes

Automated approval flows

Submit deduction claims

Account-level reporting

Clearing

Product-level reporting

Retailer-level reporting

Sales & Operations

Create promotion events

Centralized promotion calendar

Auto-match deductions with promotions

Compare actual vs. planned trade spend

Promotion ROI reporting

Unlimited forecasts and re-forecasting

Planning-level user permissions

Consumption-based forecasting

Depletion-based forecasting

Velocity recommendations

Distribution recommendations

Seasonality recommendations

Auto-match incoming payments with open invoices

One-slick submission to GL

Two-way sync with ERP

Auto-parse and code deductions

Flag likely deduction disputes

Automated approval flows

Submit deduction claims

Account-level reporting

Clearing

Product-level reporting

Retailer-level reporting

Create promotion events

Centralized promotion calendar

Auto-match deductions with promotions

Compare actual vs. planned trade spend

Promotion ROI reporting

Unlimited forecasts and re-forecasting

Planning-level user permissions

Consumption-based forecasting

Depletion-based forecasting

Velocity recommendations

Distribution recommendations

Seasonality recommendations

Concierge-level Support

Whether you’re a one-person show or rolling out Confido across departments, our Customer Success team is here to guide you from the start. Most teams are up and running in under a week — or even faster with our personalized, in-person onboarding designed around your business.

Pricing FAQs

1 How does pricing work?

Confido’s pricing is tailored to your business. We consider factors like retail payment volume and the number of retailer and distributor integrations to ensure the plan fits your current operations. We offer both monthly and annual plans, and if your business evolves, we’ll work with you to restructure your agreement so it continues to meet your needs.

2 What ERPs does Confido support?

Confido is designed to integrate with any ERP system. The most common among our customers include QuickBooks Online, QuickBooks Desktop, and NetSuite — we also support fully custom configurations!

3 What customer support does Confido offer?

We offer concierge-level support from day one. That starts with personalized onboarding — including the option for in-person implementation sessions — and continues with access to dedicated Customer Success and Engineering leads. We also host regular office hours and keep you informed on product updates, so your team is always a step ahead.

4 What kinds of companies use Confido?

Confido is built for modern CPG brands at every stage of growth. Early-stage and scaling brands use Confido to bring structure, visibility, and automation to payments, trade promotions, and forecasting as they grow into new doors.Mid-market and enterprise teams choose Confido for its flexibility, deep integrations, and ability to adapt to complex operational setups — all without sacrificing ease of use.From startups to household names, Confido scales to meet your needs today and in the future.

5 Does Confido offer startup pricing?

Yes — CPG startups get a running start with our Starter Plan. It includes everything you need to manage your brick-and-mortar operations and is built to grow with you. As your business scales, it’s easy to add more modules and functionality.