Demand Planning

Demand planning, designed for action

Confido unifies demand planning—combining statistical models, real inventory, and versioned scenarios to keep sales, ops, and finance aligned. Live consumption and DC inventory flow into one plan, so every forecast reflects sell-through and on-hand.

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OUR RESULTS

Everyday efficiency, exceptional results

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30%

Fewer Over-Shipments

Inventory-aware “Suggested Orders” keeps weeks-on-hand in the healthy range to prevent excess working capital sitting in DCs.

50%

Higher Forecast Accuracy

Statistical models + versioned overrides improve signal quality and reduce bias over time.

Our Solution

Everything you need to plan with confidence

Powerful for experts, simple for everyone – configure advanced models or accept best-fit recommendations in a click.

Stat Forecasting

Inventories

Ship to Forecast Scenarios

DC Level Forecasting

Override + Comments

Reporting

Separate Versioning

Stat forecasting

Best-fit automation with expert controls

Auto-selects best-fit models – or lets experts tune parameters – at any level, with historical accuracy testing and seasonality built in. Updates as live consumption shifts, so models stay current.

Inventories

Inventory-aware “Suggested Orders”

Real DC inventory meets planning: set target WOH and let Suggested Orders right-size replenishment, with auto updates via Muffin Data by Confido or quick CSV entry.

Ship to forecast scenarios

Plan multiple what-ifs, side by side

Link one ship-to plan to live consumption and multiple scenarios – compare outcomes and commit with confidence.

DC level forecasting

Precise control by distribution center

Plan at the specific DC level and group the rest in an “All Other DCs” bucket – giving you flexibility without losing visibility

Override + Comments

Human judgment, captured in context

Set an override when needed, with threaded, @mention comments that stay anchored to the specific cell – complete with email notifications.

Reporting

Measure accuracy and improve continuously

Track MAPE and bias by method – see what wins, standardize on it, and improve each cycle.

Separate Versioning

Version, lock, compare, promote

Create forecast versions, lock for review, compare changes, and promote the winner as the final version.

WHO IS IT FOR

Best-in-class software for every department

Automate

For Accounting

Speed up reconciliation by automatically extracting payment data, tagging deductions, and syncing everything to the ERP.  

The green icon of an arrow pointing up inside of a paper sheet.

Automatically extract check and remittance data

Tag deduction reasons and apply payments with confidence

A green icon showing three circles connected by lines.

Sync transactions to ERP with no double entry

Reconcile faster with fewer manual steps

Validate

For Finance

With real-time payment data and clean records, Finance teams can track cash flow and better plan for future growth.

Access accurate payment status across customers

Identify unresolved deductions and short-pays

Improve forecast accuracy with clean receivables data

Reduce time-to-close with automated cash application

integrations

Millions of data points captured in one platform

Confido integrates with your most important data sources, from key retailers and distributors to legacy ERP and accounting systems. By connecting multiple business functions, we help our clients achieve more in their day to day.

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OUR RESULTS

Built for startups and category leaders

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Scaling with Smarter Systems: Serenity Kids Automates Deductions

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

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SKUs

Organic, nutrient-packed baby food

Size

Mid-size

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”

Kirk Lin

VP of Finance, Serenity Kids

Streamlining Workflows: Cappello’s Upgrades their Trade, Deduction, and Cash App Operations

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

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SKUs

Gluten-free pasta and carbs

Size

Mid-size

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Lacee Jaruguei

Senior Finance Manager, Cappello's

Scooping Smarter: How Rebel Streamlined Trade and Reclaimed $100K+ in Deductions

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

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SKUs

Keto-friendly ice cream

Size

Mid-size

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

Brian Fulmer

Head of Sales, Rebel Creamery