Disputes

Streamline disputes, from submission to recovery

Submit, track, and recover every dollar with confidence. Confido’s Disputes Dashboard brings full transparency to your recovery process – letting you create and manage disputes directly in the platform, then follow each one from submission through approval and repayment.
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OUR RESULTS

Everyday efficiency, exceptional results

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3x
Faster Resolution.
Centralized dispute tracking means fewer follow-ups and faster repayment cycles.
100%
Visibility into Recovery.
See every dispute’s outcome, approval, and repayment – so nothing goes untracked.
Our Solution

Submit, track, and resolve disputes with confidence.

Confido gives finance teams a single view to manage disputes – clear, accurate, and built for action.
Unified Dashboard

One place for every claim

See all disputes – by retailer or distributor – in a single dashboard with real-time status and repayment tracking.
Auto-Schedule Disputes

Let Confido handle the easy wins

Automatically submit low-complexity disputes based on your team’s rules. Save hours each week and recover dollars that might otherwise slip through the cracks.
Real-Time Updates

Always know where things stand

Follow each dispute from submission to resolution with automatic updates as payments post or statuses change.
Win-Rate Metrics

Measure what matters

Track approval rates, dollars recovered, and repayment trends across your customer base to see your ROI instantly.
WHO IS IT FOR

Best-in-class software for every department

Automate

For Accounting

Track and resolve deductions faster by centralizing backup, automating tagging, and streamlining approvals.
Auto-tag and categorize deductions by reason
Collect and store retailer backup in one place
Submit disputes directly from the platform
Track approval and resolution status
Validate

For Sales

Get visibility into which deductions are valid, which are pending, and how promotions are performing against spend.
Understand deduction impact by promotion or customer
Review and approve deductions routed to Sales
Flag invalid claims or partner with Accounting to dispute
Collaborate with brokers on resolution
integrations

Millions of data points captured in one platform

Confido integrates with your most important data sources, from key retailers and distributors to legacy ERP and accounting systems. By connecting multiple business functions, we help our clients achieve more in their day to day.
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Meijer logo
UNFI logo.
OUR RESULTS

Built for startups and category leaders

Scaling with Smarter Systems: Serenity Kids Automates Deductions
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs

Organic, nutrient-packed baby food

Size

Mid-size

Kirk Lin
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Streamlining Workflows: Cappello’s Upgrades their Trade, Deduction, and Cash App Operations
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs

Gluten-free pasta and carbs

Size

Mid-size

Lacee  Jaruguei
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Scooping Smarter: How Rebel Streamlined Trade and Reclaimed $100K+ in Deductions
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs

Keto-friendly ice cream

Size

Mid-size

Brian Fulmer
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
How It Works

Do more with Confido

Cash Application
Accounting meets AI-powered automation
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Deductions Management
Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.
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Trade Promotion Management
Centralized promotion calendar with auto-matched deductions and contracts
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Forecasting
Adaptive forecasting that does the work for you
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Shopper Marketing

Visibility into every shopper marketing campaign
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POS Sales units vs Average POS Price Per Unit Week Over Week Bar chart

Sales Analytics

Simple analytics for food and beverage brands
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Demand Planning

Turn demand signals and DC inventory into a single, versioned plan with Suggested Orders built-in.
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Everything you need to manage and optimize gross-to-net

Confido is purpose-built to help CPG brands optimize and scale their business in a singular platform.
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