integrations
Millions of data points captured in one platform
Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.
Demand Planning
Integrated Demand Planning
Across the Organization
Unify advanced statistical modeling and live customer inventories with commercial team insights to drive a unified S&OP process from end-to-end.
OUR RESULTS
Operational Efficiency Driving Exceptional Results
30%
Fewer Out-of-Stocks
Inventory-aware “Suggested Orders” keeps weeks-on-hand in the healthy range to prevent out-of-stocks
50%
Higher Forecast Accuracy
Statistical models + versioned overrides improve signal quality and reduce bias over time.
Our Solution
Intelligent and integrated demand planning
Improve demand planning accuracy, unify S&OP in a single platform, align teams around one source of truth, and make faster, more confident decisions.
Statistical Forecasting
Inventories
Hierarchical Editing
Customizeable Views
Override and Comments
Reporting
Unlimited Versioning
Statistical Forecasting
Best-fit statistical models with expert tuning
AI-driven selection of optimal forecasting algorithms, enabling demand planners to model and simulate across product, customer, and location hierarchies.
Inventories
Inventory-aware “Suggested Orders”
Set target weeks-on-hand and automatically generate optimal replenishment orders based on demand forecasts, live inventory, and open orders.
Hierarchical Editing
Hierarchical editing with smart apportioning
Make top-down adjustments with automatic apportioning across products and locations based on historical patterns.
Customizable Views
Customizable Aggregation Views & Exports
View and export your final demand forecast at any level (customer, product, or custom groupings) in a pivot-friendly format designed for downstream planning.
Override and Comments
Human judgment, captured in context
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Set an override when needed, with threaded, @mention comments that stay anchored to the specific cell alongside email notifications.
Reporting
Measure accuracy
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Track MAPE and bias by method and see what wins, standardize on it, and improve each cycle.
Unlimited Versioning
As many versions as necessary
Flexible forecast horizons, with unlimited versions to compare past forecasts and track accuracy over time.
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RESULTS
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs
Organic, nutrient-packed baby food
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs
Gluten-free pasta and carbs
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs
Keto-friendly ice cream
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
How It Works
Do more with Confido
Cash Application
Accounting meets AI-powered automation
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Deductions Management
Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.
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Trade Promotion Management
Centralized promotion calendar with auto-matched deductions and contracts
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Forecasting
Adaptive forecasting that does the work for you
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Shopper Marketing
Visibility into every shopper marketing campaign
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Sales Analytics
Simple analytics for food and beverage brands
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The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
