integrations
Millions of data points captured in one platform
Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.
Demand Planning
Integrated demand planning
across your organization
Stop choosing between statistical precision and commercial reality - Confido's Demand Planning unifies advanced statistical modeling & live customer inventories with commercial team insights to drive a unified S&OP process from end-to-end.
OUR RESULTS
Operational Efficiency Driving Exceptional Results
30%
Fewer Out-of-Stocks
Inventory-aware “Suggested Orders” keeps weeks-on-hand in the healthy range to prevent out-of-stocks
50%
Higher Forecast Accuracy
Statistical models + versioned overrides improve signal quality and reduce bias over time.
Our Solution
Everything you need to plan with confidence
Powerful for experts, simple for everyone – configure advanced models or accept best-fit recommendations in a click.
Stat Forecasting
Inventories
Hierarchical Editing
Customizable Views
Override + Comments
Reporting
Unlimited Versioning
Stat forecasting
Predictive Analytics & Best-Fit Statistical Models with Expert Tuning
AI-driven selection of optimal forecasting algorithms, enabling demand planners to model and simulate across multi-dimensional product, customer, and location hierarchies.
Inventories
Inventory-Aware “Suggested Orders”
Set target weeks-on-hand (WOH) and let Suggested Orders calculate optimal replenishment quantities based on your demand forecast, live customer inventories, and open orders.
Hierarchical Editing
Hierarchical Editing with Smart Apportioning
Easily make top-down adjustments with Confido automatically apportioning changes to underlying products and locations based on historical patterns
Customizable Views
Customizable Aggregation Views & Exports
View and export your final demand forecast at any level (customer, product, or custom groupings) in a pivot-friendly format designed for downstream planning.
Override + Comments
Human judgment, captured in context
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Set an override when needed, with threaded, @mention comments that stay anchored to the specific cell – complete with email notifications.
Reporting
Measure accuracy and improve continuously
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Track MAPE and bias by method – see what wins, standardize on it, and improve each cycle.
Unlimited Versioning
Flexible Forecast Horizons with Unlimited Versioning
Flexibility to configure forecast horizons, which can be distinct from Sales forecasting cycles. Unlimited storage to compare against historical versions and track accuracy over time.
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RESULTS
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs
Organic, nutrient-packed baby food
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs
Gluten-free pasta and carbs
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs
Keto-friendly ice cream
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
How It Works
Do more with Confido
Cash Application
Accounting meets AI-powered automation
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Deductions Management
Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.
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Trade Promotion Management
Centralized promotion calendar with auto-matched deductions and contracts
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Forecasting
Adaptive forecasting that does the work for you
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Shopper Marketing
Visibility into every shopper marketing campaign
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Sales Analytics
Simple analytics for food and beverage brands
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The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
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