Confido for Health and Wellness

Health and wellness brands distribute through mass, specialty, and natural channels - contending with deductions that compound quickly across a broad SKU catalog.

Confido ingests remittance data, classifies every deduction type, surfaces invalid claims, and files disputes automatically - so your team focuses on exceptions vs. manual processing.

A wide SKU catalog, trending ingredients, new formulations, and rapidly shifting consumer preferences make health and wellness a hard category to forecast.

Confido handles predictable, high-volume SKUs automatically with statistical models, then turns the demand plan into a self-updating supply plan that recommends POs against lead times, MOQs, and safety stock, and flags stockouts before they happen.

Confido pulls velocity, market share, and POS and distribution data directly from syndicated data sources like SPINS and Nielsen into the same workspace where your team is already operating, eliminating the manual export and reconciliation step entirely.

From there, your team can build reports on profitability, trends, and promotional performance - with AI-driven insights surfaced automatically for proactive analysis.

Managing trade spend across GNC, Vitamin Shoppe, Whole Foods, and Target while scaling a DTC business creates complexity where accruals slip, ROI goes unmeasured, and forecasts drift.

Confido consolidates trade spend and performance tracking in one place, feeding promotion data directly into your sales forecasts so your plan always reflects what's actually going to market.