Health and wellness brands distribute through mass, specialty, and natural channels - contending with deductions that compound quickly across a broad SKU catalog.

Confido ingests remittance data, classifies every deduction type, surfaces invalid claims automatically, and submits disputes without your team having to touch them, so the focus stays on exceptions rather than manual processing.

Trending ingredients, new formulations, and rapidly shifting consumer preferences make health and wellness a difficult category to forecast. Add a wide SKU catalog and a static planning process breaks down quickly.

Confido applies statistical models to handle predictable, high-volume SKUs automatically, reserving your team's time and attention for new launches, volatile items, and the accounts where human judgment is necessary.

Confido pulls velocity, market share, and POS and distribution data directly from syndicated data sources like SPINS and Nielsen into the same workspace where your team is already operating, eliminating the manual export and reconciliation step entirely.

From there, team members can build their own reports on margins, profitability, and promotional performance, with AI-driven insights surfaced automatically so the analysis is proactive.

Managing trade spend across GNC, Vitamin Shoppe, Whole Foods, and Target while scaling a DTC business creates complexity where accruals slip, ROI goes unmeasured, and forecasts drift from reality.

Confido consolidates trade spend and performance tracking in one place, feeding promotion data directly into your sales forecasts so your plan always reflects what's actually going to market.