integrations
Millions of data points captured in one platform
Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.
Sales Analytics
Powerful Retail Analytics
for CPG Brands
Turn retailer and distributor data into actionable insights, with AI-powered reporting on profitability, margins, and promotional ROI.
Our Solution
Analytics purpose-built for CPG operators
Unlock actionable insights, improve performance visibility, save time across teams, and make smarter and faster decisions.
Forecasts
Store Activity
DC Monitoring
Reporting
Forecasts
Supercharge your forecasts
Confido’s baselining algorithm isolates incremental volume, enabling clear measurement of organic demand, promo lift, and unbiased forecasts.
Store Activity
Drill into store activity
Analyze sales at the store level with standardized product and location data for consistent, granular tracking.
DC Monitoring
Monitor DCs with ease
Monitor DC-level inventory counts and shipment fill rates to ensure operational excellence.
Reporting
Build custom reports
Build custom reports and collaborate seamlessly, with flexible, first-class support for your specific reporting needs.
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RESULTS
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs
Organic, nutrient-packed baby food
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs
Gluten-free pasta and carbs
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs
Keto-friendly ice cream
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
How It Works
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Cash Application
Accounting meets AI-powered automation
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Deductions Management
Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.
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Trade Promotion Management
Centralized promotion calendar with auto-matched deductions and contracts
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Forecasting
Adaptive forecasting that does the work for you
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Shopper Marketing
Visibility into every shopper marketing campaign
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Sales Analytics
Simple analytics for food and beverage brands
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Demand Planning
Integrated Demand Planning Functionality, Informed by Sales Inputs and Live Retailer/Distributor Data.
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Disputes
End-to-end dispute visibility so you can submit, track, and recover with confidence.
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The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
Explore Products
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One connected platform for the whole retail finance and planning stack.
