integrations
Millions of data points captured in one platform
Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.
Auto-Disputes
Automate Disputes From
Submission to Recovery
Confido identifies and prioritizes likely disputable deductions, retrieves supporting documents, auto-drafts messages, and tracks repayment in real time.
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OUR RESULTS
Everyday efficiency, exceptional results
3x
Faster Resolution.
Centralized dispute tracking means fewer follow-ups and faster repayment cycles.
100%
Visibility into Recovery.
See every dispute’s outcome, approval, and repayment – so nothing goes untracked.
Our Solution
Automatically resolve disputes with confidence
Recover more revenue faster with full visibility into every dispute and its path to repayment.
Consolidated Dashboard
AI-Powered Auto Disputes
Real-Time Updates
Win-Rate Metrics
Unified Correspondence
Consolidated Dashboard
One place for every claim
View all disputes by retailer or distributor in a single dashboard, with real-time status visibility and repayment tracking.
AI-Powered Auto Disputes
Let Confido handle the easy wins
Automatically submit and follow up on disputes using AI, rules-based workflows, and automated freight document retrieval.
Real-Time Updates
Always know where disputes stand
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Follow each dispute from submission to resolution with automatic updates as payments post or statuses change.
Win-Rate Metrics
Measure what matters
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Track approval rates, dollars recovered, and repayment trends across your customer base to see ROI instantly.
Unified Correspondence
Centralized response tracking
Access your full dispute history and all communication threads in one centralized workspace, regardless of retailer.
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RESULTS
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs
Organic, nutrient-packed baby food
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs
Gluten-free pasta and carbs
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs
Keto-friendly ice cream
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
How It Works
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Cash Application
Accounting meets AI-powered automation
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Deductions Management
Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.
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Trade Promotion Management
Centralized promotion calendar with auto-matched deductions and contracts
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Forecasting
Adaptive forecasting that does the work for you
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Shopper Marketing
Visibility into every shopper marketing campaign
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Sales Analytics
Simple analytics for food and beverage brands
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Demand Planning
Integrated Demand Planning Functionality, Informed by Sales Inputs and Live Retailer/Distributor Data.
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The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
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One connected platform for the whole retail finance and planning stack.
