The Confido Aisle

It's been another busy month here at Confido! From making it easier to spot discrepancies in deductions to adding Master Case schematics in our product lists, we've made a lot of exciting changes across the board.

In October, we built a ton of new features in demand planning and ROI analysis, so you have forecast and plan your business more accurately than ever.

New features in September include: plan new SKU launches, improved account planning, improved forecasting recommendations, and ship-to forecast adjustment capabilities to enable advanced forecasting for 2025.

New features in August include: Scenario planning + opportunities, Billback support, and Validation rules. We've also improved a lot of existing features and fixed some pesky bugs.

MCBs, OIs, Scans, and more! This guide is a deep dive into the various types of trade promos that CPG brands can utilize to drive growth in retail/

This month, we've been laser-focused on making sales forecasting and re-forecasting workflows as smooth as possible, and enabling collaboration across the entire sales team.

Evaluate the pros and cons of outsourcing or managing deductions in-house. There's no one size fits all option, but Confido can support both.

AI is undoubtedly transforming the CPG industry, offering unprecedented opportunities for efficiency, customer engagement, and growth. In this blog post, we'll explore how AI can benefit CPG brands, driving success in today's competitive market. ‍

This playbook will discuss how CPG brands can implement automation and structure around existing processes to win back dispute dollars and enable efficient growth. ‍