The Confido Aisle

Browse the aisle for fresh ideas, practical strategies, and real-world insights — all designed to help your CPG team grow smarter, every day.

Confido Acquires Muffin Data to Expand Analytics Capabilities for CPG Brands

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A graph showing historical sales.

Confido Acquires Muffin Data to Expand Analytics Capabilities for CPG Brands

A graph showing historical sales.

Velocity and Distribution

Cash Application

A graph showing historical sales.

Trade Promotion ROI

Let's walk through how to calculate the true ROI of trade promotions, and how Confido can help streamline this process.

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CPG Trade Promotion Best Practices

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Annual Planning and Forecasting for CPG Brands

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Confido Introduction

Everything you need to manage and optimize gross-to-net

Confido is purpose-built to help CPG brands optimize and scale their business in a singular platform.