Adaptive forecasting for the what-ifs

Set your Annual Operating Plan with Targets, where you can define revenue goals by customer, product, or trade reason — then track progress alongside live forecast and deduction data.

Create scenario versions that allow Sales team members to adjust forecasts independently. Easily compare scenarios side-by-side, allowing for what-if forecasting without disrupting downstream reporting.

Confido blends statistical models with your actuals to generate forecasts that update as your business does — helping your team find consensus faster. Smarter forecasts, zero spreadsheet gymnastics.

Get a clear view of how promotions affect your business with side-by-side comparisons of consumption, depletion, and shipment forecasts against actuals.

Confido’s Forecast Change Log gives teams a centralized view of every modification across retailer and SKU combinations. Track what changed, who changed it, and why so teams can align quickly, improve accuracy, and build trust in the numbers.

Confido keeps your product data live and accurate by syncing directly with your ERP. No manual uploads or version mismatches – just always up-to-date products and pricing that flow through every forecast, plan, and report.