Scooping Smarter: How Rebel Streamlined Trade and Reclaimed $100K+ in Deductions

The Problem

Rebel Creamery set out to reinvent ice cream — creating a keto-friendly alternative in a category dominated by sugar. With just five people, they scaled into national retailers and quickly became a serious player in the frozen aisle. But as demand grew, so did operational complexity.

“For a long time, we were managing promotions and deductions across separate systems that didn’t talk to each other,” said Brian, Head of Sales. “We needed a solution to break down the silos.”

The turning point came when Rebel brought on Matt Goldsworthy as their Controller. Coming from a Fortune 500 CPG company, Matt knew they would benefit from software — but also knew legacy enterprise software wouldn’t fit their five-person team.

“We couldn’t justify the tools I used at larger companies,” said Matt. “But we still needed more control, better forecasting, and a smarter way to manage deductions.”

The Solution

Rebel turned to Confido to automate their cash application process and replace manual trade processes with real-time visibility and shared data across teams.

“Confido pulls in our IRI data so we can compare what’s actually happening in the market against our forecasts and trade rates,” said Brian. “If a promotion isn’t driving the volume we expected, we notice it immediately and can adjust. It’s made us more agile as an organization.”

With everything centralized, the team now manages dozens of retail accounts with greater precision — and operates more efficiently than ever. As an example, during a recent month-end close, they identified a duplicate deduction from a distributor — part of over $100,000 in duplicate charges that Confido helped them flag and recover.

By consolidating tools and eliminating the need to jump between portals, the team saves time every month. There’s less back and forth, more natural collaboration, and a single source of truth for verifying figures or tracking promotions.

“We always say we’re a small but mighty team,” said Matt. “Confido helps us stay that way.”

The Result

Beyond the software itself, Matt and Brian both pointed to Confido’s product team and customer support as a major factor in their decision to adopt the platform. Whether surfacing feedback or requesting new filters or features, the Rebel team has consistently seen their input turned into fast, tangible product improvements.

“They’ve worked in CPG,” said Matt. “They understand what we’re up against. It’s great to have someone in your corner who gets it. And we’ve already seen some things implemented that we brought up in previous conversations.”

Today, Rebel uses Confido to run trade promotions, reconcile deductions, align operations, and plan for growth - all in one system, all with a team of five.