Demand Planning Built for CPG Teams

Confido's Demand Planning module unifies statistical models with sales forecasts, trade promotions, and inventory data in one integrated workspace, allowing demand planners to build shipment forecasts that balance predictive analytics with commercial inputs.
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Trusted by Finance Managers & Controllers
OUR RESULTS

Turn insight into action with Confido

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Inter-Connected Demand Planning in One Place
Consumption forecasting, trade planning, and demand planning in one system means commercial insights flow directly into demand forecasts driving organization-wide alignment.
45%
reduction in time spent on the demand planning process
3in1
Sales Forecasting, Trade Promotion Planning, and Demand Planning under one roof
“Before Confido, demand planning meant juggling multiple systems and spreadsheets. Now everything's integrated. Our planning cycles are faster, forecasts are more accurate, and we're finally aligned across sales, ops, and finance."
Dennis Dayton
Boardwalk Frozen Treats
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Built-in Recommendations
Demand Plan is automatically informed by AI recommendations based on Distributor/Retailer Inventories, Upcoming Commercial Activity, and seamless connectivity to sales forecasts.
“Before Confido, demand planning meant juggling multiple systems and spreadsheets. Now everything's integrated. Our planning cycles are faster, forecasts are more accurate, and we're finally aligned across sales, ops, and finance."
Dennis Dayton
Boardwalk Frozen Treats
The icon of a blue clock with different shades of blue waves around it.
Inter-Connected Demand Planning in One Place
Consumption forecasting, trade planning, and demand planning in one system means commercial insights flow directly into demand forecasts driving organization-wide alignment.
45%
reduction in time spent on the demand planning process
3in1
Sales Forecasting, Trade Promotion Planning, and Demand Planning under one roof
The icon of a list with three checkmarks near it. The background shows yellow shades and a pointed green line.
Built-in Recommendations
Demand Plan is automatically informed by AI recommendations based on Distributor/Retailer Inventories, Upcoming Commercial Activity, and seamless connectivity to sales forecasts.

Dedicated demand planning workspace

Forecast shipments in a purpose-built environment designed specifically for demand planners. View sales team inputs, statistical models, open orders, and inventory levels side-by-side, then layer in adjustments for commercial activity — all without disrupting your sales team's workflow.

Complete S&OP Workflow in One Platform

Break down silos between sales, demand planning, and operations. Confido integrates consumption forecasting, statistical modeling, trade management, and demand planning in one system - so commercial strategies automatically inform shipment forecasts, and every team works from a single source of truth throughout your planning cycle.

Flexible base forecast methods

Switch between sales forecasts, statistical models, or inventory-aware suggested orders as your base, then fine-tune with percentage or quantity adjustments across multiple categories to capture the full picture of expected demand.

Scenario Planning

Create scenario versions that automatically pull from the latest assumptions while allowing Demand Planners to adjust forecasts independently. Easily compare scenarios side-by-side, allowing for what-if planning without disrupting downstream reporting.
OUR RESULTS

Built for startups and category leaders

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Scaling with Smarter Systems: Serenity Kids Automates Deductions
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs

Organic, nutrient-packed baby food

Size

Mid-size

Kirk Lin
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Streamlining Workflows: Cappello’s Upgrades their Trade, Deduction, and Cash App Operations
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs

Gluten-free pasta and carbs

Size

Mid-size

Lacee  Jaruguei
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Scooping Smarter: How Rebel Streamlined Trade and Reclaimed $100K+ in Deductions
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs

Keto-friendly ice cream

Size

Mid-size

Brian Fulmer
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
Who is it for

Best-in-class software for
every department

For Accounting

Process payments, categorize deductions and generate reports in seconds, not days
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For Sales

Erase manual hours and guesswork with our integrated TPM and adaptive forecasting
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For Sales

Erase manual hours and guesswork with our integrated TPM and adaptive forecasting
Learn More

Changing the way CPG brands scale, one innovation at a time

We’re constantly launching new features. See what’s new at Confido!
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