Demand Planning Built for CPG Teams

Confido's Demand Planning module unifies statistical models with sales forecasts, trade promotions, and inventory data in one integrated workspace, allowing demand planners to build shipment forecasts that balance predictive analytics with commercial inputs.

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Trusted by Finance Managers & Controllers

OUR RESULTS

Turn insight into action with Confido

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Inter-Connected Demand Planning in One Place

Consumption forecasting, trade planning, and demand planning in one system means commercial insights flow directly into demand forecasts driving organization-wide alignment.

45%

reduction in time spent on the demand planning process

3in1

Sales Forecasting, Trade Promotion Planning, and Demand Planning under one roof

“Before Confido, demand planning meant juggling multiple systems and spreadsheets. Now everything's integrated. Our planning cycles are faster, forecasts are more accurate, and we're finally aligned across sales, ops, and finance."

Dennis Dayton

Boardwalk Frozen Treats

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Built-in Recommendations

Demand Plan is automatically informed by AI recommendations based on Distributor/Retailer Inventories, Upcoming Commercial Activity, and seamless connectivity to sales forecasts.

Dennis Dayton

Boardwalk Frozen Treats

Inter-Connected Demand Planning in One Place

Consumption forecasting, trade planning, and demand planning in one system means commercial insights flow directly into demand forecasts driving organization-wide alignment.

45%

reduction in time spent on the demand planning process

3in1

Sales Forecasting, Trade Promotion Planning, and Demand Planning under one roof

Built-in Recommendations

Demand Plan is automatically informed by AI recommendations based on Distributor/Retailer Inventories, Upcoming Commercial Activity, and seamless connectivity to sales forecasts.

Dedicated demand planning workspace

Forecast shipments in a purpose-built environment designed specifically for demand planners. View sales team inputs, statistical models, open orders, and inventory levels side-by-side, then layer in adjustments for commercial activity — all without disrupting your sales team's workflow.

Complete S&OP Workflow in One Platform

Break down silos between sales, demand planning, and operations. Confido integrates consumption forecasting, statistical modeling, trade management, and demand planning in one system - so commercial strategies automatically inform shipment forecasts, and every team works from a single source of truth throughout your planning cycle.

Flexible base forecast methods

Switch between sales forecasts, statistical models, or inventory-aware suggested orders as your base, then fine-tune with percentage or quantity adjustments across multiple categories to capture the full picture of expected demand.

Scenario Planning

Create scenario versions that automatically pull from the latest assumptions while allowing Demand Planners to adjust forecasts independently. Easily compare scenarios side-by-side, allowing for what-if planning without disrupting downstream reporting.

OUR RESULTS

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Keto-friendly ice cream

Size

Mid-size

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