Shopper Marketing

Shopper marketing, fully connected

Confido brings shopper marketing into the same workflows as trade and finance. From Instacart ads to in-store demos, plan programs with confidence – all inside a single system.

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OUR RESULTS

Everyday efficiency, exceptional results

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30%

of Revenue

Shopper marketing spend can represent nearly a third of revenue for growth-stage brands.

50%

Faster Reconciliation

Brands cut shopper program closeouts and billback matching time in half with Confido.

Our Solution

Every shopper tactic in one system

Plan, track, and reconcile shopper programs across retailers with all tactics, spend, and calendars in one place.

Programs

Tactics

Seamless Integration

Programs

Plan and execute with clarity

Build shopper programs across retailers and products with dates, spend, and tactics all in one calendar.

Tactics

Capture every activity

Log and manage tactics like demos, coupons, or ads with cost, expected lift, and product tie-outs.

Seamless Integration

Simplify reconciliation

Prepare for billbacks and GL allocation with costs automatically tied back to the right program.

WHO IS IT FOR

Best-in-class software for every department

Automate

For Accounting

Speed up reconciliation by automatically extracting payment data, tagging deductions, and syncing everything to the ERP.

The green icon of an arrow pointing up inside of a paper sheet.

Automatically extract check and remittance data

Tag deduction reasons and apply payments with confidence

A green icon showing three circles connected by lines.

Sync transactions to ERP with no double entry

Reconcile faster with fewer manual steps

Validate

For Finance

With real-time payment data and clean records, Finance teams can track cash flow and better plan for future growth.

Access accurate payment status across customers

Identify unresolved deductions and short-pays

Improve forecast accuracy with clean receivables data

Reduce time-to-close with automated cash application

integrations

Millions of data points captured in one platform

Confido integrates with your most important data sources, from key retailers and distributors to legacy ERP and accounting systems. By connecting multiple business functions, we help our clients achieve more in their day to day.

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OUR RESULTS

Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

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SKUs

Organic, nutrient-packed baby food

Size

Mid-size

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”

Kirk Lin

VP of Finance, Serenity Kids

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

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SKUs

Gluten-free pasta and carbs

Size

Mid-size

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Lacee Jaruguei

Senior Finance Manager, Cappello's

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

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SKUs

Keto-friendly ice cream

Size

Mid-size

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

Brian Fulmer

Head of Sales, Rebel Creamery