Sales Forecasting

Adaptive forecasting for the what-ifs

Forecast with flexibility and confidence. Confido offers unlimited versions and AI-driven recommendations that adapt to your sales and market data.

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OUR RESULTS

Everyday efficiency, exceptional results

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“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

Brian Fulmer

Head of Sales, Rebel Creamery

2in1

All your payment info in — smarter deductions out.

75%

reduction in time spent managing TPM

Our Solution

Adaptive forecasting, backed by data

From uploading invoices to tagging deductions, accountants rely on Confido to streamline daily tasks and keep their ERP up to date — automatically.

Targets

Scenarios

AI Recommendations

Promotion Insights

Targets

Turn top-down goals into trackable plans

A light mint-green table displays financial data for January 2025.

Set your Annual Operating Plan with Targets, where you can define revenue goals by customer, product, or trade reason — then track progress alongside live forecast and deduction data.

Scenarios

Forecasts that learn from your business

A light beige/orange form displays a financial analysis for "Choco Chip Cookies" in the year 2026.

Confido blends statistical models with your actuals to generate forecasts that update as your business does — helping your team find consensus faster. Smarter forecasts, zero spreadsheet gymnastics.

AI Recommendations

Forecasts that learn from your business

A graphical user interface (GUI) displays data related to sales forecasting for different product categories (Cups, Blueberry, Chocolate) across three months (March, April, and May 2025).

Promotion Insights

See the impact of trade on every forecast

A dashboard displaying a financial analysis, likely for a promotional campaign. Multiple rows for the "Kroger" planning group illustrate the data for each group.

Get a clear view of how promotions affect your business with side-by-side comparisons of consumption, depletion, and shipment forecasts against actuals.

WHO IS IT FOR

Best-in-class software for every department

Validate

For Finance

Speed up reconciliation by automatically extracting payment data, tagging deductions, and syncing everything to the ERP.  

Create and manage AOP targets, with any level of granularity

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AI-recommendations for velocity, distribution, and seasonality lift

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Compare consumption, depletion, and shipments

Track performance against plan

Plan

For Sales

With real-time payment data and clean records, Finance teams can track cash flow and better plan for future growth.

Align targets with account-level plans

Adjust forecasts based on in-store performance

Review promotion impact on sell-in and sell-through

Spot gaps early and take corrective action

integrations

Millions of data points captured in one platform

Confido integrates with your most important data sources, from key retailers and distributors to legacy ERP and accounting systems. By connecting multiple business functions, we help our clients achieve more in their day to day.

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OUR RESULTS

Built for startups and category leaders

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

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SKUs

Organic, nutrient-packed baby food

Size

Mid-size

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”

Kirk Lin

VP of Finance, Serenity Kids

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

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SKUs

Gluten-free pasta and carbs

Size

Mid-size

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Lacee Jaruguei

Senior Finance Manager, Cappello's

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

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SKUs