integrations
Millions of data points captured in one platform
Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.
Trade Promotion Management
Track Trade From
Agreement
to Accrual
Manage trade promotions end-to-end by linking contract terms, paid deductions, and in-market performance to a centralized event calendar.
OUR RESULTS
Everyday efficiency, exceptional results
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jauregui,
Senior Finance Manager, Cappello's
2in1
All your payment info in — smarter deductions out.
75%
reduction in time spent managing TPM
Our Solution
Smarter, integrated trade promotions
Improve trade efficiency and ROI with centralized planning and clear performance insights.
Trade Calendar
Accural True-Up
Contact & Deduction Matching
Promotion Insights
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Trade Calendar
Manage events in one place
Create and manage promotion events by retailer, distributor, or planning group, with built-in support for key details like timing, scanback windows, and deal structure.
Accrual True-Up
Ensure accurate accruals in real-time
Automatically match accruals to actual deductions and trade spend, flag variances early, and keep financials accurate with minimal manual work.
Contract & Deduction Matching
Auto-match contracts and deductions
Confido automatically matches deductions and contracts to the appropriate trade events, eliminating manual uploads, file retrieval, and spreadsheet reconciliation.
Promotion Insights
Know the ROI on every promo
View trade performance with side-by-side comparisons of forecasted spend, actual deductions, and ROI, with the ability to drill into events, products, or retailers.
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RESULTS
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs
Organic, nutrient-packed baby food
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs
Gluten-free pasta and carbs
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs
Keto-friendly ice cream
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
How It Works
Do more with Confido
Cash Application
Accounting meets AI-powered automation
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Deductions Management
Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.
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Forecasting
Adaptive forecasting that does the work for you
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Shopper Marketing
Visibility into every shopper marketing campaign
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Sales Analytics
Simple analytics for food and beverage brands
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Demand Planning
Integrated Demand Planning Functionality, Informed by Sales Inputs and Live Retailer/Distributor Data.
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Disputes
End-to-end dispute visibility so you can submit, track, and recover with confidence.
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The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
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