About Confido

Built by experienced CPG operators, Confido replaces manual workflows, siloed planning processes, and fragmented data across systems with a single intelligent platform for finance, accounting, sales, and operations teams.
Our Mission
Reimagine back-office software for CPG and power modern brands with AI infrastructure that connects finance, accounting, sales, and operations on a single platform.
Investors

Our investors and advisors

In our corner are CPG and technology experts and executives.
About Confido

By the numbers

5x
YoY growth in 2025
200+
CPG Brands, from emerging startups to category leaders
2022
Founded in
Culture

Our Core Values

When we say we’re CPG people, we mean it down to our values
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The shape of a green heart with a basic silhuette of a person inside.
Connection
We prioritize strong relationships, valuing collaboration with our clients and team members. In-person interactions are key to building trust and understanding.
The letter C
A simple, light teal-green background showcases a dark-green target-style graphic.
Pioneership
As the creators of the first automated financial operations for CPG, we continue to innovate and lead with a "first in the role" mindset, always focused on delivering new products and features.
The letter P.
The icon of a green arrow that loop in itself.
Gumption
We’re a proactive, results-driven team, empowering each other (and our customers) to continuously strive for excellence and efficiency in everything we do.
The letter G.
TALENT

Built by a
world-class team.

Built for fast-growing CPG brands

The AI Infrastructure for CPG Brands

Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
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