integrations
Millions of data points captured in one platform
Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.
Supply Planning
Integrated Supply Planning
From Demand Signal to PO
A supply plan that updates itself, generate recommended purchase orders against your lead times and MOQs, and flags stockouts before they happen.
OUR RESULTS
Operational Efficiency Driving Exceptional Results
30%
Fewer Out-of-Stocks
Inventory-aware “Suggested Orders” keeps weeks-on-hand in the healthy range to prevent out-of-stocks
50%
Higher Forecast Accuracy
Statistical models + versioned overrides improve signal quality and reduce bias over time.
Our Solution
Built for the supply planner's reality
Improve supply accuracy and cash flow management - so brands hit forecast, protect margin, and scale with confidence.
Live Demand Integration
PO Integration
Proactive Stockout Alerts
Financial Impact Modeling
Live Demand Integration
A Supply Plan the Updates Itself
When the forecast changes, the supply plan automatically recalculates. No CSV exports, version drift, or Monday reconciliation.
PO Integration
Auto-generate every PO
Apply each SKU's lead times, MOQs, and safety stock targets, and the system generates recommended purchase orders that hit the math.
Proactive Stockout Alerts
Catch stockouts before they hit
Confido flags projected stockouts before they happen, with lead time to act. Sales sees the same risk as supply chain.
Financial Impact Modeling
Model the cash impact of every supply decision
See what a 50% promo means for 2x inventory and cash flow before you order. Every supply plan translates into projected spend at COGS. Finance sees the impact before invoices land.
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RESULTS
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs
Organic, nutrient-packed baby food
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs
Gluten-free pasta and carbs
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs
Keto-friendly ice cream
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
How It Works
Do more with Confido
Cash Application
Accounting meets AI-powered automation
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Deductions Management
Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.
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Trade Promotion Management
Centralized promotion calendar with auto-matched deductions and contracts
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Forecasting
Adaptive forecasting that does the work for you
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Shopper Marketing
Visibility into every shopper marketing campaign
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Sales Analytics
Simple analytics for food and beverage brands
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The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
