Pet Care
Confido for Pet Care
Pet care brands navigate financial and operational complexity across a broad SKU catalog; Confido handles the deductions, accruals, forecasting, and demand and supply planning that come with it.
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Trusted by Leading Pet Care Brands
Cash Application
Cash Application meets automation
Automate cash application with AI-driven document aggregation, data extraction, and invoice matching — reducing manual hours and clerical errors.
Data Aggregation
Extract remittances with over 40 vendor emails and portals, including KeHE, UNFI, and Walmart.
Classification
Tag records with key information, including deduction reasons and product lines
ERP Sync
Sync records at any level of granularity with custom field support
Learn More
Forecasting
AI baselining to detect lift, measure demand, and plan with confidence.
Visibility
Track sales, stores, and DC inventory with full transparency.
Reporting & Collaboration
Customize reports, build charts, and share insights with your team.
Cash Application
Cash Application meets automation
Automate cash application with AI-driven document aggregation, data extraction, and invoice matching — reducing manual hours and clerical errors.
Data Aggregation
Extract remittances with over 40 vendor emails and portals, including KeHE, UNFI, and Walmart.
Classification
Tag records with key information, including deduction reasons and product lines
ERP Sync
Sync records at any level of granularity with custom field support
Learn More
Forecasting
AI baselining to detect lift, measure demand, and plan with confidence.
Visibility
Track sales, stores, and DC inventory with full transparency.
Reporting & Collaboration
Customize reports, build charts, and share insights with your team.
Cash Application
Cash Application meets automation
Automate cash application with AI-driven document aggregation, data extraction, and invoice matching — reducing manual hours and clerical errors.
Data Aggregation
Extract remittances with over 40 vendor emails and portals, including KeHE, UNFI, and Walmart.
Classification
Tag records with key information, including deduction reasons and product lines
ERP Sync
Sync records at any level of granularity with custom field support
Learn More
Forecasting
AI baselining to detect lift, measure demand, and plan with confidence.
Visibility
Track sales, stores, and DC inventory with full transparency.
Reporting & Collaboration
Customize reports, build charts, and share insights with your team.
why confido
Products Purpose-Built for Pet Care Brands
Deduction Management
Shelf-stable pet SKUs generate heavy deduction volume. Brands selling through Petco, PetSmart, Chewy, and mass accounts face co-op advertising deductions, slotting fees, freight claims, spoilage allowances, and more.
Confido matches remittances, categorizes every deduction, and files disputes automatically.
Confido matches remittances, categorizes every deduction, and files disputes automatically.
Trade Promotion Management
Pet care brands run frequent promotional events across pet care products at Petco, PetSmart, Chewy, and more.
Confido plans and tracks trade spend at the product and family levels, measures promotional lift against actual POS movement, and keeps trade accruals current so teams are always working from the same numbers.
Confido plans and tracks trade spend at the product and family levels, measures promotional lift against actual POS movement, and keeps trade accruals current so teams are always working from the same numbers.
Retail Analytics
Confido integrates directly with syndicated data sources including SPINS and Nielsen, pulling velocity, market share, and distribution metrics into the platform automatically alongside retailer POS data.
Your team gets current market context
built into their planning workflows without manual exports or reconciliation across
systems.
Your team gets current market context
built into their planning workflows without manual exports or reconciliation across
systems.
Sales Forecasting and Demand Planning
Petco replenishes differently than Chewy, and a new protein launch doesn't move the same way at Target as it does at a specialty retailer.
Confido builds sales forecasts and demand plans from dynamic inputs so plans actually reflect sales team intelligence and real-world data.
Confido builds sales forecasts and demand plans from dynamic inputs so plans actually reflect sales team intelligence and real-world data.
Integrations With Every Vendor Relevant in Pet Care
RESULTS
Pet Care Brands Win with Confido
“I love software, and if software could be a friend, I think I would want Confido to be my best friend… Confido has already paid for itself.”
James Bello
Chief Executive Officer, Shameless Pets
4,000
Hours a Year
Every Man Jack’s cash application, disputes, and planning processes are streamlined by Confido’s do-it-for-you platform, eliminating headcount and enabling the company to scale with less.
$325K
Cost Savings
Confido has saved Every Man Jack an equivalent of $325K in annual cost savings that directly improves margin and bottom-line profitability.
Cash Application
Cash Application meets automation
Automate cash application with AI-driven document aggregation, data extraction, and invoice matching — reducing manual hours and clerical errors.
Data Aggregation
Extract remittances with over 40 vendor emails and portals, including KeHE, UNFI, and Walmart.
Classification
Tag records with key information, including deduction reasons and product lines
ERP Sync
Sync records at any level of granularity with custom field support
Learn More
Forecasting
AI baselining to detect lift, measure demand, and plan with confidence.
Visibility
Track sales, stores, and DC inventory with full transparency.
Reporting & Collaboration
Customize reports, build charts, and share insights with your team.
Cash Application
Cash Application meets automation
Automate cash application with AI-driven document aggregation, data extraction, and invoice matching — reducing manual hours and clerical errors.
Data Aggregation
Extract remittances with over 40 vendor emails and portals, including KeHE, UNFI, and Walmart.
Classification
Tag records with key information, including deduction reasons and product lines
ERP Sync
Sync records at any level of granularity with custom field support
Learn More
Forecasting
AI baselining to detect lift, measure demand, and plan with confidence.
Visibility
Track sales, stores, and DC inventory with full transparency.
Reporting & Collaboration
Customize reports, build charts, and share insights with your team.
Cash Application
Cash Application meets automation
Automate cash application with AI-driven document aggregation, data extraction, and invoice matching — reducing manual hours and clerical errors.
Data Aggregation
Extract remittances with over 40 vendor emails and portals, including KeHE, UNFI, and Walmart.
Classification
Tag records with key information, including deduction reasons and product lines
ERP Sync
Sync records at any level of granularity with custom field support
Learn More
Forecasting
AI baselining to detect lift, measure demand, and plan with confidence.
Visibility
Track sales, stores, and DC inventory with full transparency.
Reporting & Collaboration
Customize reports, build charts, and share insights with your team.
FAQ
Frequently Asked Questions by Pet Care Teams
How does Confido handle deductions from Chewy, PetSmart, and major retailers?
Chewy and PetSmart have some complicated deduction workflows. Confido ingests remittance data directly from retailers, auto-categorizes each deduction, and files disputes on your behalf, so teams spend less time chasing claims and more time growing the business.
How does Confido help pet brands manage trade spend across retailers?
Confido gives pet brands a single view of trade spend across all retail accounts, with tools to plan promotions, track performance against targets, and reconcile deductions back to the original promotion. Eliminate the need to manage trade in spreadsheets across multiple portals.
What is the impact of Confido on cash flow visibility for pet brands?
Deductions and chargebacks can quietly erode margins; Confido gives pet brands real-time visibility into what's been deducted, what's been disputed, and what's been recovered, so cash flow is never a question.
How does Confido support pet brands selling across DTC and retail channels?
Pet brands navigate deductions, disputes, and trade across retailers like Chewy, PetSmart, and Petco alongside DTC channel complexities. Confido consolidates sales data from disparate sources into a unified view so the team always has a single system of record to work from.
How It Works
Do more with Confido
Cash Application
Accounting meets AI-powered automation
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Deductions Management
Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.
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Trade Promotion Management
Centralized promotion calendar with auto-matched deductions and contracts
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Forecasting
Adaptive forecasting that does the work for you
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Shopper Marketing
Visibility into every shopper marketing campaign
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Sales Analytics
Simple analytics for food and beverage brands
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Demand Planning
Integrated Demand Planning Functionality, Informed by Sales Inputs and Live Retailer/Distributor Data.
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Disputes
End-to-end dispute visibility so you can submit, track, and recover with confidence.
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The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
