Muffin Data by Confido

Simple analytics for consumer brands

Muffin Data by Confido is the analytics platform for consumer brands, built for ease of use, clear insights, and full customization.

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POS Sales units vs Average POS Price Per Unit Week Over Week Bar chart

HOW IT WORKS

Automated sync, effortless analytics.

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Raw Data Capture

Automatic retrieval of POS sales, shipments and inventory data from a variety of integrations.

Transformation and Modeling

Standardization into a normalized data warehouse, custom-built for your brand.

Analytics and Reporting

Standard analytics out of the box, with the ability to customize, drill down, and export.

Our Solution

Purpose-built for CPG operators

Muffin Data by Confido generates value and new insights for CPG brands, while automating key data workflows and saving your team time.

Forecasts

Store Activity

DC Monitoring

Reporting

Forecasts

Supercharge your forecasts

Baseline vs Incremental POS Sales week over week bar chart

The baselining algorithm in Muffin Data by Confido automatically detects incremental volume, so you can measure organic demand, see promo lift, and prepare unbiased forecasts.

Store Activity

Drill into store activity

Dive deeper than ever into sales on the ground. Muffin Data by Confido performs product and location standardization so you can track activity at the store level.

DC Monitoring

Monitor DCs with ease

Shipped gross dollars, shipped net dollars, and dicount rate by month bar chart

Dive into DC-level inventory counts and shipment fill rates to ensure operational excellence.

Reporting

Build any report you want

Sales dollars per store per week trend chart

Need a chart we didn't think of? Customization is a first-class feature, so you can build reports and collaborate with your team at will.

WHO IS IT FOR

Best-in-class software for every department

Automate

For Accounting

Speed up reconciliation by automatically extracting payment data, tagging deductions, and syncing everything to the ERP.

The green icon of an arrow pointing up inside of a paper sheet.

Automatically extract check and remittance data

Tag deduction reasons and apply payments with confidence

A green icon showing three circles connected by lines.

Sync transactions to ERP with no double entry

Reconcile faster with fewer manual steps

Validate

For Finance

With real-time payment data and clean records, Finance teams can track cash flow and better plan for future growth.

Access accurate payment status across customers

Identify unresolved deductions and short-pays

Improve forecast accuracy with clean receivables data

Reduce time-to-close with automated cash application

integrations

Millions of data points captured in one platform

Confido integrates with your most important data sources, from key retailers and distributors to legacy ERP and accounting systems. By connecting multiple business functions, we help our clients achieve more in their day to day.

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OUR RESULTS

Built for startups and category leaders

Scaling with Smarter Systems: Serenity Kids Automates Deductions

With a lean team, Serenity Kids turned to Confido to automate and streamline their receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

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SKUs

Organic, nutrient-packed baby food

Size

Mid-size

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”

Kirk Lin

VP of Finance, Serenity Kids

Streamlining Workflows: Cappello’s Upgrades their Trade, Deduction, and Cash App Operations

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

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SKUs

Gluten-free pasta and carbs

Size

Mid-size

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Lacee Jaruguei

Senior Finance Manager, Cappello's

Scooping Smarter: How Rebel Streamlined Trade and Reclaimed $100K+ in Deductions

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

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SKUs

Keto-friendly ice cream

Size

Mid-size

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

Brian Fulmer

Head of Sales, Rebel Creamery