Built for NetSuite CPG brands
Confido for NetSuite Brands
Deduction management, trade promotion, AI-powered cash application, and demand planning — purpose-built for CPG, synced directly with NetSuite. No rip and replace.
See How Confido Works with NetSuite
How It Works
A Two-Way Sync That Keeps NetSuite as Your System of Record
Confido connects directly to NetSuite via a live two-way sync. Invoices, payments, and customer data flow from NetSuite into Confido automatically. When Confido matches a payment, resolves a deduction, or flags a dispute, the result posts back to NetSuite in real time. Your ERP stays clean. Your team stops reconciling manually.
No duplicate data entry
Everything Confido processes flows back to NetSuite automatically. AR records, deduction resolutions, and cash postings stay in sync without your team touching them twice.
Implementation in weeks, not months
Confido's NetSuite connector goes live in 2 to 4 weeks. No custom development, no IT project, no disruption to your current workflows or chart of accounts.
NetSuite stays your source of truth
Confido is additive, not a replacement. Your GL, your close process, and your audit trail all remain in NetSuite exactly as they are today.
What Confido Adds
The AI Layer NetSuite Wasn't Built to Provide
Six modules purpose-built for CPG finance and ops teams who are done managing deductions and trade in spreadsheets.
Cash Application
AI matches incoming payments to open invoices with 99% extraction accuracy. Your AR team reviews exceptions, not every remittance.
Cash Application
AI matches incoming payments to open invoices with 99% extraction accuracy. Your AR team reviews exceptions, not every remittance.
Cash Application
AI matches incoming payments to open invoices with 99% extraction accuracy. Your AR team reviews exceptions, not every remittance.
Cash Application
AI matches incoming payments to open invoices with 99% extraction accuracy. Your AR team reviews exceptions, not every remittance.
Cash Application
AI matches incoming payments to open invoices with 99% extraction accuracy. Your AR team reviews exceptions, not every remittance.
Cash Application
AI matches incoming payments to open invoices with 99% extraction accuracy. Your AR team reviews exceptions, not every remittance.
Customers
CPG Brands Running NetSuite Choose Confido
Jake Kuhn
Director of Retail, Goodwipes
Hours saved weekly
Dr. Squatch
AI matches incoming payments to open invoices with 99% extraction accuracy. Your AR team reviews exceptions, not every remittance.
~$500K recovered
Feastables
AI matches incoming payments to open invoices with 99% extraction accuracy. Your AR team reviews exceptions, not every remittance.
FAQ
Questions from CPG Finance and Ops Teams
Does Confido replace NetSuite or require us to change our GL setup?
Confido does not replace NetSuite. It runs alongside it. Your chart of accounts, close process, and GL stay exactly as they are. Confido adds automation for what NetSuite does not handle natively.
What deduction types does Confido handle for CPG?
Confido handles short ships, pricing discrepancies, co-op charges, compliance penalties, early pay discounts, and more across major grocery and mass retail accounts. Every deduction is auto-tagged by type so your team works exceptions, not everything.
We have Simple Mills and Good Culture on the same retailer EDI. Can Confido handle that?
Yes. Confido supports multi-brand environments with separate workflows per brand. You get consolidated visibility across brands and retailers while keeping each entity's AR and trade data organized independently.
We're already deep in NetSuite. Will this require IT resources to implement?
No. Confido's NetSuite connector is pre-built and goes live in 2 to 4 weeks without custom development. Your IT team does not need to manage the integration or maintain it.
How It Works
Do more with Confido
Cash Application
Accounting meets AI-powered automation
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Deductions Management
Tag, route, and review deductions efficiently with built-in approvals and collaboration tools.
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Trade Promotion Management
Centralized promotion calendar with auto-matched deductions and contracts
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Forecasting
Adaptive forecasting that does the work for you
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Shopper Marketing
Visibility into every shopper marketing campaign
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Sales Analytics
Simple analytics for food and beverage brands
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Demand Planning
Integrated Demand Planning Functionality, Informed by Sales Inputs and Live Retailer/Distributor Data.
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Disputes
End-to-end dispute visibility so you can submit, track, and recover with confidence.
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The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
