Manage promotions in plain language.
Chat to our AI agent, Fido, in plain language. Tell it what to create, copy, or change, then review the changes before saving.
Why teams choose Confido
Build growth assumptions into the revenue plan.
Model account inputs, new doors, and launches in Confido, then compare how changes in timing or likelihood affect the company forecast.
Review deductions directly with your team.
Confido classifies charges by reason and product detail, with the underlying backup available in one place. Spend less time exchanging files to understand what was charged.
Compare by module
Compare the work involved in planning promotions, forecasting growth, and managing deductions.
| Module | Confido | Promomash |
|---|---|---|
| Trade promotion management | Confido Create and manage your promotion calendar in natural language with our AI agent, Fido. Create promotions, copy calendars, and preview bulk changes with our AI agent, Fido. Manage approvals, per-period accruals, and remaining balances in Confido. | Promomash Promotion entry relies on broker handoffs, while limited accrual management and promotion reporting make planned spend harder to validate. Manual exchanges add work when details need correcting. |
| Sales forecasting | Confido Build a bottoms-up revenue forecast that shows how account assumptions and new distribution drive growth. Plan from store counts and sales velocity, then add new doors or launches with timing and likelihood. Compare scenarios and see how an account-level change affects the company forecast. | Promomash Forecasting relies on shipment-based baseline estimates, with limited bottoms-up modeling and forecast adjustments. Growth assumptions need work outside the plan. |
| Deduction management | Confido Run deduction review in native Confido software, with charge detail and evidence in one place. Confido breaks charges into reason and product or product-family detail and stores the underlying backup. Your team can inspect the classification and supporting documents with fewer service handoffs. | Promomash Promomash’s managed service handles deduction work, but promotion questions, data entry, and validation require back-and-forth with the service team. Spreadsheet-based exchanges can slow review and month-end close. |
| Cash application | Confido Cash application available. | Promomash Cash application available as an add-on. |
| Deduction disputes | Confido Native Auto Disputes software prepares and submits supported claims. | Promomash Dispute research and recovery handled by the managed service team. |
| Trade analytics | Confido Native trade analytics connects promotion plans, matched deductions, and actual spend. | Promomash Retailer and distributor data for enhanced analytics comes through the Crisp integration. |
Carry the promotion through to its financial result
Sales and finance can follow the same event from planned terms to actual charges, without reconstructing that context across separate tools.
Inform the sales forecast
With Confido’s connected modules, promotion lift feeds the sales forecast.
Match the deductions
Matched deductions reduce the promotion’s open accrual.
Common questions
How is Confido different from Promomash?
Confido brings promotion planning, sales forecasting, and deduction review into software your team manages directly. Our AI agent, Fido, helps create and update promotions, while account-level growth assumptions feed the company forecast. Promomash uses a managed service for deduction work, which requires coordination between your team and its service team.
Who handles deduction review in each platform?
In Confido, your team can review deduction classifications, charge details, and supporting documents directly in the platform. Promomash’s managed service handles deduction work, with promotion questions and validation passed between your team and the service team.
Can I forecast new stores and product launches in Confido?
Yes. Confido lets you build a revenue forecast from store counts and sales velocity, then add new stores or product launches with their timing and likelihood. You can compare scenarios and see how account-level changes affect the company forecast.
How can I compare planned promotion spend with actual charges?
Confido tracks promotion approvals, accruals by period, and remaining balances. With Deduction Management connected, charges matched to a promotion reduce its open accrual, so sales and finance can compare planned spend with what has actually been charged.
How long does it take to implement Confido and get our team up and running?
Implementation typically takes three months.
Compare the work your team does every month
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