Manage promotions in plain language.
Tell our AI agent, Fido, what to create, copy, or change, then review the changes before saving.
Why teams choose Confido
More ways to plan growth.
Bring account assumptions, new distribution, and product launches into the company revenue forecast.
Deductions that don’t depend on a complete promotion calendar.
Confido can identify a promotional deduction even when the corresponding promotion hasn’t been entered.
Compare by module
Compare the work involved in planning promotions, forecasting growth, and managing deductions.
| Module | Confido | Vividly |
|---|---|---|
| Trade promotion management | Confido Create and manage your promotion calendar in natural language with our AI agent, Fido. Create promotions, copy calendars, and update dates across events. Preview bulk edits before saving. | Vividly Promotion details require manual entry; contracts cannot be uploaded to create promotion events. |
| Sales forecasting | Confido Plan growth beyond the promotion calendar in one revenue forecast. Build account assumptions, new distribution, and product launches into the company forecast. Compare scenarios without rebuilding a separate spreadsheet model. | Vividly Planning for growth opportunities and annual targets requires work outside the platform. |
| Deduction management | Confido Native deduction review identifies promotional charges even when the promotion is missing. Review reason codes, product detail, and backup while resolving the missing event. Identifying a charge is separate from matching it to a promotion. | Vividly Deduction processing relies on an offshore service team. Missing or incorrectly entered promotions create matching exceptions (“miss-logs”) that need follow-up. |
| Cash application | Confido Carry remittance detail through matching, coding, and ERP posting in a workflow accounting controls. Support partial payments and credit memos with deduction detail. ERP integrations are included in the platform cost. | Vividly Cash application is an add-on, with bespoke ERP integrations carrying additional charges. |
| Demand planning | Confido Native demand planning connected to Confido’s sales and trade plans. | Vividly Demand planning provided through a third-party partner. |
| Supply planning | Confido Native supply planning connected to Confido’s demand plan. | Vividly Supply planning provided through a third-party partner. |
| Deduction disputes | Confido Native Auto Disputes software prepares and submits supported claims. | Vividly Dispute recovery delivered through Vividly’s service team. |
| Trade analytics | Confido Trade reporting and analytics available. | Vividly Trade reporting and analytics available. |
Connect the plan to what actually happened
Start with the modules your team needs.
Sales and finance can follow the same event from the original terms to actual charges.
Plan the promotion
Approved promotions create accruals.
Match the deductions
Matched deductions reduce outstanding balances.
Inform the revenue plan
With Sales Forecasting connected, promotion assumptions can also inform the revenue plan.
Common questions
How is Confido different from Vividly?
Confido combines promotion planning, sales forecasting, and deduction review in one platform. Your team can use our AI agent, Fido, to manage promotions, plan growth beyond the promotion calendar, and review deductions directly in the software. Vividly requires manual promotion entry and relies on a service team for deduction processing.
How does deduction management differ between the two?
Confido lets your team review reason codes, product details, and supporting documents directly in the platform. It can identify a promotional deduction even when the promotion has not been entered; matching the charge to a specific event is a separate step. Vividly’s service team processes deductions, and missing or incorrectly entered promotions create matching exceptions that need follow-up.
Can I plan sales growth beyond promotions in Confido?
Yes. Confido lets account owners plan their base business, new distribution, and product launches, including the timing and likelihood of opportunities. These assumptions roll into the company revenue forecast, where teams can compare different scenarios.
How does Confido’s AI agent help manage promotions?
Tell our AI agent, Fido, what to create or change in plain language. Fido can create promotions, copy calendars, and update dates across multiple events. Your team reviews the proposed changes before saving.
How long does it take to implement Confido and get our team up and running?
Implementation typically takes three months.
See Confido with your own workflows
Get a walkthrough of the modules you’re evaluating and see how they work together.
