Confido Launches AI Contract Reading to Streamline Trade Promotions, Disputes, and Documentation Across CPG Teams
May 27th, 2025 — New York, NY — Confido, the financial operations platform purpose-built for CPG brands, today announced the release of AI Contract Reading, a new feature that scans uploaded trade contracts, extracts key details, and identifies corresponding promotions in Confido — creating a direct connection between the contract, the planned promotion, and the deductions that follow.
Designed to benefit the entire organization, AI Contract Reading eliminates the need for manual entry, while improving operational clarity and accuracy from promotion planning through execution and dispute resolution.
“Contracts are at the center of so many workflows — from planning promotions to resolving deductions — but they’ve historically lived in disjointed folders or email threads,” said Justin Hunter, CEO and Co-Founder of Confido. “Now, we’re bringing them into the system and making them actionable.”
Built-In Benefits Across Teams:
● Sales teams will see immediate impact — with far less manual entry required when building promotions. Instead of retyping terms from scattered contract files, Confido auto-extracts and populates the details, so promotions can be created faster and with greater accuracy.
● With all contracts now parsed and organized within the platform, finance teams will have greater confidence in the accuracy of their Trade Promotion Management data.
● As deductions come in, Confido maps them back to the associated promotion and contract. If the amounts or terms don’t align, it’s an automatic flag — helping accounting teams spot issues early and resolve disputes faster.
AI Contract Reading is available today for PDF files and is part of Confido’s Trade Promotion Management product — working in tandem with the platform’s Cash Application, Deductions Management, and Forecasting modules, all purpose-built for CPG brands.
About Confido
Confido is the financial operations platform built for CPG brands. From forecasting and promotion planning to deductions and accrual management, Confido helps fast-growing brands operate smarter, move faster, and scale with confidence.
Media Contact
Allys Ton
allys@confidotech.com
