The AI Infrastructure for
CPG Brands from
Deduction to Production Plan
Book a DemoThe single source of truth for accounting, finance, sales, and operations teams.
Trusted by 200+ Leading CPG Brands
The Problem
Back-office software for CPG brands has long been archaic. Teams rely on manual data pulls, and workflows remain disjointed across systems - until now.
Our Solution
Automate workflows from reporting to planning on a system that does it for you to drive time savings, better decision-making, and scale.
Our Solution
Plan, execute, and optimize
Process payments, categorize deductions, track trade spend, and forecast sales in a single platform
Automate the Entire Retail Accounting Workflow
Automate cash application, deduction management, and dispute resolution in a single system.
For Accounting
Real-Time
Retail Analytics
Automatically pull syndicated, retailer POS, distributor,
and customer inventory data and
leverage advanced reporting capabilities.
For Financeand customer inventory data and
leverage advanced reporting capabilities.
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An End-To-End TPM
For the Modern Age
Plan, track, and analyze trade promotions in a single system with clear visibility into spend and ROI,
alongside integrated sales forecasting.
For Salesalongside integrated sales forecasting.
Forecast Supply & Demand
with Accuracy
Demand and shipment forecasting built from statistical models and live sales data, feeding a supply plan that keeps operations, sales, and finance aligned.
For Operations
OUR RESULTS
Everyday efficiency, exceptional results
"Confido gives me sanity in our AR management and saves several days in our close process. We have become more efficient and organized in our cash application process and have always received exceptional customer support."
Callahan DePorter
Controller, MUSH
400+ hours saved per month
We help Accounting, Finance, and Sales teams save an average of 85% on time spent through automation and workflows.
2-3 FTE saved in headcount
Confido’s automation removes the need to hire headcount to manage the busy work and allows you to focus on strategy.
Who is it for
Best-in-class software for every department
For Accounting
Process payments, categorize deductions and generate reports in seconds, not days
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For Sales
Erase manual hours and guesswork with our integrated TPM and adaptive forecasting
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For Sales
Erase manual hours and guesswork with our integrated TPM and adaptive forecasting
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integrations
Integrate with your most
important
data sources
Confido connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems.
RESULTS
Built for startups and category leaders
With a lean team, Serenity Kids turned to Confido to automate and streamline receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.
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SKUs
Organic, nutrient-packed baby food
“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”
Kirk Lin
VP of Finance, Serenity Kids
Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.
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SKUs
Gluten-free pasta and carbs
“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”
Lacee Jaruguei
Senior Finance Manager, Cappello's
Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.
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SKUs
Keto-friendly ice cream
“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”
Brian Fulmer
Head of Sales, Rebel Creamery
The AI Infrastructure for CPG Brands
Confido is purpose-built for CPG brands to manage deductions to production plans and serve as the single source of truth for accounting, finance, sales, and operations.
