Keep your Scintilla
data flowing

Move your Scintilla connection to Confido without interrupting your Walmart reporting. Send the data to your warehouse or use Confido’s hosted analytics and scheduled reports.

Book a demo

Verified under the Walmart Data Ventures Verified Service Provider program.

Verified Service Provider

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Meet Confido, the AI operating platform for CPG brands

Confido connects finance, sales and ops on one shared dataset. We run the entire commercial cycle, from cash to forecast, so teams get software that does the work instead of just recording it.

POS Sales units vs Average POS Price Per Unit Week Over Week Bar chart

One Walmart feed. More ways to use it.

Confido’s Walmart continuity package covers the Scintilla move, data delivery to your warehouse or our hosted analytics and AI tools, and scheduled reports. From there, add other retailer and distributor data for forecasting, trade promotions and deductions.

Confido is verified under the Walmart Data Ventures Verified Service Provider™ program.

Trusted by more than 250 leading CPG brands

Customer proof

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RESULTS

Built for category leaders

Scooping Smarter: How Rebel Streamlined Trade and Reclaimed $100K+ in Deductions

Rebel monitors in-store performance against forecasted plans and trade rates. When results aren’t lining up, the team quickly pivots — reallocating spend and adapting their strategy.

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SKUs

Keto-friendly ice cream

“With Confido pulling in IRI and Circana data, I can see how our products are actually performing and how that lines up with our forecast. Now I have the insights I need to take action if we're light in certain areas.”

Brian Fulmer

Head of Sales, Rebel Creamery

Streamlining Workflows: Cappello’s Upgrades their Trade, Deduction, and Cash App Operations

Capello’s cut down on manual work and gained clearer, more reliable insights into their trade spend. The result: faster workflows and better business decisions.

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SKUs

Gluten-free pasta and carbs

“Much less time spent, far better results. Confido has been a huge win for our business and trade spend reporting accuracy.”

Lacee Jaruguei

Senior Finance Manager, Cappello's

Scaling with Smarter Systems: Serenity Kids Automates Deductions

With a lean team, Serenity Kids turned to Confido to automate and streamline receivables. The result: faster, more accurate processes across AR and deductions, with less effort and more confidence.

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SKUs

Organic, nutrient-packed baby food

“We have a small team, and anytime we can leverage software to improve both accuracy and timeliness in our AR and deductions management process, it's a win-win.”

Kirk Lin

VP of Finance, Serenity Kids

Your Walmart data is just the start.

Use that shared data for sales analytics, forecasting, demand planning, trade promotion management, and more.

Sales forecasting

Bring sales signals into your forecast.

Demand planning

Plan demand from the same data your sales team uses.

Trade promotions

Plan promotions and see which earn their spend.

Explore Products

Do more with Confido

One connected platform for the whole retail finance and planning stack.

Keep your Walmart
reporting moving

Move your Scintilla feed with no reporting gap. Send Walmart data to your warehouse or Confido analytics.

Book a demo

Keep your Scintilla
data flowing

Directly integrates with

Meet Confido, the AI operating platform for CPG brands

One Walmart feed. More ways to use it.

Trusted by more than 250 leading CPG brands