Confido Enters Foodservice with AI-powered Accounting and TPM

Foodservice software was born in the ’90s.

Today, your taxi drives itself. Weight loss comes in a pill. AI plans your vacation. Netflix works in the middle of the ocean.

Meanwhile, if you worked in foodservice in the ’90s and took a 30-year vacation, the workflows would still look familiar.

Talented people are compensating for what their software can’t do: downloading claim backup, matching purchases to trade agreements, and moving records between spreadsheets.

All that work to answer basic questions: Who’s buying? Are we paying the right rebates? Is trade spending driving profitable growth?

“We need to leverage technology to take the work off the team’s plate so they can refocus their efforts on what we’re paying them to do. And that’s to help grow, not to reconcile spreadsheets.”

Craig Ripley, former leader of Kraft Heinz’s commercial restaurant team and Chobani’s away-from-home business

We solved this problem in retail. Foodservice is next.

More than 250 leading CPG brands already trust Confido. Today, we’re launching AI-powered cash application, deductions, and trade promotion management for foodservice manufacturers.

Confido automates reconciliation, extracting purchasing details from claims, matching operators and products, and checking charges against trade agreements. Finance and sales can:

• Recover lost revenue. Spot incorrect rates and potential double dips, with the evidence to challenge them.
• See who’s buying. Track operator purchases, repeat orders, and changes across locations.
• Fund account growth. Compare purchasing with trade spending to negotiate rates and tie new funding to volume targets.

Foodservice brands can now spend less time reconstructing what happened and more time protecting margin and growing the business.

Explore Confido for foodservice